Title : Consumer Education

M. Milcah Paul
Research Scholar,
Dept. Of Resource Management and Consumer Sciences.

Consumer education means to educate the consumers as to what, where, when, how and how much to buy and how to use the product which they have bought.Consumers are cheated in the market because they do not get proper "consumer education".
As per the definition of consumer education, one must learn about the following:
• What to buy : One should buy those products that meet their needs and priorities and are of good quality. Before buying, conduct a market survey and collect maximum information about the product. Then decide about a particular brand. Brand name is the popular name by which a product is known in the market like DHARA for vegetable oil, HMT for wrist watches etc. Then see the price and other details on the label or physically and then buy the product.
• How much to buy : Buy just the right quantity as per the need, money and storage space available. This prevents spoilage and wastage.
• Where to buy : Purchases can be made at retail shops, cooperative stores, company showrooms, authorised dealers or at wholesale markets.

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